A tip of the hat to Scott Stratten and Alison Kramer, authors of Unselling (buy it here at Amazon). Living and working in the new economy is a 24/7 job. In the automotive space, internet sales managers work store hours and spend evenings, weekends and overnights writing and editing content, trouble-shooting digital assets and keeping up with customers who, likewise, live, work and shop in this 24/7 world.
The best online sales professionals are their own brand, with all of the content creation that implies.
Many companies adopt an “opinions are my own” social media policy for employees to abide by. But employers and employees blurred that arcane line between home and work long ago.