So true I just have to re-post: Don Peppers, Fast Company Expert Blogger, January 19, 2012 http://www.fastcompany.com/1809038/the-only-lasting-competitive-advantage-trust?partner=rss&utm_source=pulsenews&utm_medium=referral&utm_campaign=Feed:+fastcompany/headlines+%28Fast+Company+Headlines%29
“As technology generates more transparency, consumers will hold businesses to higher standards, with no room for flimflammery or deceit. Being proactively trustworthy requires you to watch out for your customer’s interest even when your customer isn’t paying attention. ”